Sometimes a Brand name becomes the name for the action, or it becomes a genericized trademark. For example, someone might say that they were going to go Xerox something, a reference to Xerox brand copy machines. Does anyone say they’re going to Bell their girlfriend? Maybe bellend, but that’s for another time. Maybe you’d Berners-lee a website, or Cerf the net. (I like that last one.)
I really think we should use these terms more often, myself. BBL, I’ve gotta go Berners-Lee the WorldWideWeb.